About Incuca · since 2013

Clarity to decide. Speed to grow.

Incuca puts marketing, sales and revenue data together, shows where sales get stuck and fixes what is in the way. It was born in Florianópolis, Brazil, in 2013.

Our manifesto

No source, no story. And without data, no story leads to the future.

A customer who arrives without a trace is a silent failure: we lose the chance to learn from what worked. That is why, before any dashboard, comes knowing where each opportunity came from.
2013
the year Incuca was born, in Florianópolis, Brazil
CIA ACATE
where the headquarters is, in Santa Catarina’s tech hub
600+
connectors ready for Intelligence
3 languages
Portuguese, English and Spanish

Companies that have worked with Incuca

Audaces Itaúsa Portobello Pixeon BRy PensaLab Statkraft Almeida Júnior RD Station E-Commerce na Prática

What we do

One buyer journey. Three ways to unblock it.

Not an agency, not a consultancy, not just another piece of software. A structure that reveals what is invisible, fixes what is inefficient and keeps the evolution going.

  • Incuca Intelligence

    Shows.

    The platform puts website, ads, CRM and finance together and points to where sales get stuck, with the reason.

    See Intelligence
  • Service

    Fixes.

    The team reads the data with you, picks one priority per cycle and executes: website, search, tracking, CRM, media and content.

    See the service
  • Community

    Accelerates.

    Live sessions and free content for people who lead marketing, sales and operations to decide with data.

    Join the community

Culture

Culture is not a speech. It is how we act.

Four principles that guide every decision, every delivery and every conversation, inside the team and with the people we serve.

  1. 01

    We are lean

    We cut waste, grow people and deliver value. A good routine beats heroic effort.

  2. 02

    We are data-driven

    Data before opinion. “I think” does not close a decision in here.

  3. 03

    We are conscious

    Physical, mental and emotional balance. Good work does not come from exhaustion, it comes from clarity.

  4. 04

    We are good people

    Respect and empathy as the base. Ethics and technology serving people.

Lucas Stefanello, founder and CEO of Incuca, drawing the buyer journey on the whiteboard

A letter from the founder

When we founded Incuca, we did not want another marketing or tech company. We wanted clarity.

Clarity about what drives a company’s growth. About how to remove the invisible waste that drains the team. About how to use data, AI and the right people to turn what looks chaotic into a system that works and evolves.

That clarity became a method. The method became a product. And the product became our culture.

Lucas Stefanellofounder and CEO of Incuca

Work at Incuca

People who evolve, not people who settle.

People who work here are called Makers: they think with structure, act with purpose, own the result and speak openly. See the open positions or join the talent pool.

See open positions

Questions

What people ask about Incuca.

What is Incuca?

A technology company from Florianópolis, Brazil, that puts marketing, sales and revenue data together, shows where sales get stuck and fixes what is in the way. It has a platform, Incuca Intelligence, and a service team that executes.

Is Incuca an agency?

No. It is a data platform with an engineering, data and media team. What the customer chooses is who operates: their own team, with Intelligence, or the Incuca team alongside.

Since when has Incuca existed?

Since September 13, 2013, in Florianópolis, Santa Catarina, Brazil.

Who founded Incuca?

Lucas Adiers Stefanello, who is still the CEO.

Where is Incuca?

At CIA ACATE, on Rodovia SC 401, in Florianópolis, Brazil. Meetings happen by video.

Start with your data. Clarity comes with it.

Try Intelligence free for 14 days, or book a call with the team.