B2B website development
Custom websites for B2B companies, built on WordPress with AI.
Incuca plans, designs, builds and maintains websites for B2B companies. Marketing edits on its own, and the site ships with technical SEO, tracking and CRM connected. The price depends on what the site has to do.
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Page map and URL map approved301 redirect for every old URL
done -
Form creates the deal in the CRMwith source, campaign and page
done -
Conversions in GA4 and in the ad platformstested end to end
done -
Speed measured on the key pagesCore Web Vitals
in progress -
Staging noindex removedsitemap submitted to Search Console
to do
Companies that have worked with Incuca
Who it is for
For the website that has to start conversations, not just exist.
These are the situations we hear most often in first calls with B2B founders and executives.
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01
The site gets visits but no requests
Visitors arrive, read and leave. The next step is unclear, the form is hidden or asks for too much, and nobody knows which page brings in contacts.
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02
Every change turns into a project
Editing a headline needs a developer. A campaign landing page takes weeks. The business moves on and the website stays where it was.
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03
There is no way to tell what works
GA4 is installed but has no conversion events, and leads land in the CRM with no source. Nobody can say which channel brought in the customer who signed.
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04
A redesign is coming and search traffic is at stake
Some pages already rank and bring visits. A redesign that changes URLs without redirects can throw that traffic away.
What the project covers
Ready to be found, to convert and to measure.
The site leaves the project ready to be found, to turn visits into conversations and to show where every deal came from. The exact scope is agreed in the proposal.
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01
Planning
the site’s goal, audience, page map and URL structure
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02
Design
page templates and components for mobile and desktop, using the real copy rather than placeholder text
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03
Development
on WordPress, with a custom theme in version-controlled code and a visual editor for marketing
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04
Technical SEO
stable URLs, unique titles and descriptions, sitemap, indexing checked
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05
Speed
handled in the code and measured against Google’s Core Web Vitals
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06
Structured data
schema so Google and AI tools understand who the company is and what it sells
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07
Tracking
GA4 events, Google Ads, Meta and LinkedIn conversions, cookie consent
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08
Integrations
forms that create the deal in the CRM with the visit’s source, WhatsApp and automations
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09
Migration without losing SEO
a page-by-page redirect map and Search Console monitoring after the switch
How we work: WordPress with AI
With WordPress with AI, the site can be edited in three ways, under the same rules and the same review:
- Visual editor, so marketing can publish pages, landing pages and posts without filing a ticket.
- Version-controlled code, so the technical team can change themes, components and integrations with a history of every change.
- AI, to speed up draft copy, titles based on search data, technical SEO checks and page changes. A person reviews everything before it goes live.
WordPress itself is getting ready for this: the Abilities API exposes site functions to AI agents, and the MCP Adapter connects WordPress to assistants such as Claude.
Why WordPress for most company websites
Our test is simple: who will edit the site after launch, and what does each change cost? A company website changes every week, and marketing is the one changing it. WordPress runs 40.2% of all websites, according to W3Techs (data from September 26, 2026). That matters when you need a theme, a plugin, a CRM integration, a developer or a ready answer when something breaks.
When another stack makes more sense
| Where it shines | What to weigh | |
|---|---|---|
| WordPress with AI | Company websites that change every week and are edited by marketing | Themes and plugins need maintenance and careful selection |
| Payload CMS | A site that is a product, with its own logic and a dedicated Next.js team | New layouts usually need a developer |
| Next.js and Vercel | Applications with a custom front end and a dedicated technical team | Whoever maintains the code carries the maintenance cost |
| AI site builders (v0, Lovable, Bolt) | Prototypes and fast validation of an idea | Who edits afterwards, how forms reach the CRM and who looks after the generated code |
None of these is the wrong choice. If your case calls for a different stack, we will tell you on the first call.
How the project runs
- Call and assessment. What the site needs to generate, for whom, and what happens to each request afterwards. If there is a current site, we review the pages that rank and the leads by source.
- Custom proposal. Scope, timeline and price agreed before work starts.
- Architecture. Page map, URL structure and, for a redesign, where every old URL goes.
- Copy and design. The copy for the main pages comes before the layout, so the design fits what the buyer needs to read.
- Development, tracking and integrations. Theme in version-controlled code, editor set up for your team, conversion events and forms connected to the CRM.
- QA. Forms tested all the way to the CRM, conversions reaching the ad platforms, speed measured, redirects checked.
- Launch and the first weeks. Go-live, sitemap submitted, and indexing, errors and conversions monitored in Search Console and GA4.
No one can guarantee a ranking on Google, and Google’s own documentation says so. What the project guarantees is that nothing on the technical side stops the site from being found. For redesigns, we follow Google’s site move guide.
After launch
Going live is the start. What happens next decides whether the site keeps bringing in business.
- Maintenance: WordPress, theme and plugin updates, off-server backups, security, and tracking fixes when something changes.
- Ongoing improvement: new pages, campaign landing pages, and copy and form changes based on what the data shows. The site health view in Incuca Intelligence helps keep an eye on it.
- Paid media operations, when contracted: we build and run Google Ads and Meta Ads campaigns, with AI support and a person reviewing before anything is switched on.
- Content production, when contracted: we produce the site’s content with AI support, reviewed by a person before it is published.
If your team already runs the media or writes the content, we guide them with data and take care of the site. The yardstick is the same either way: leads per page and cost per qualified lead per campaign.
Before you rebuild, measure.
The problem is often in tracking, speed or the form, and can be fixed without a new project. Intelligence reads your site and shows where it leaks, and you can try it free for 14 days.
Questions
Questions about your new website.
How much does a website from Incuca cost?
Every project is custom, so there is no price list. The price depends on what the site has to do, how complex it is (number of pages, integrations, migration, languages) and who it is for. The proposal comes after the first call, with scope and timeline.
How long does it take to launch?
It depends on the scope. A landing page is much faster than a site with CRM, tracking and a migration. What slows projects down is usually copy and approvals, not code. The timeline is set in the proposal, before work starts.
What does WordPress with AI mean in practice?
A WordPress site with three ways to edit it: marketing uses the visual editor, the technical team works in version-controlled code, and AI speeds up copy, titles and changes. A person reviews everything before it goes live.
Why WordPress and not Payload, Next.js or an AI site builder?
Because for most company websites, marketing does the editing after launch, and every change needs to be cheap. Payload and Next.js make sense when the site is a product with a dedicated technical team. AI site builders are great for prototypes.
Will a redesign hurt our Google rankings?
It can, if URLs change without redirects to the matching page. With a page-by-page redirect map and Search Console monitoring, the risk stays under control.
Do you look after the site after launch?
Yes. Monthly maintenance (updates, security, backups and monitoring) is our Foundation plan, and the same team keeps improving the site.
Tell us what the site has to do. The proposal is made to measure.
Scope, timeline and price set before work starts, after the first call.
