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Biblioteca de Medição

Como montar a medição que prova de onde vem cada venda: GA4, Google Tag Manager, pixel da Meta e API de Conversões, conversões do Google Ads, UTM, consentimento, e o caminho do formulário e do WhatsApp até o CRM. Explicado por quem implementa e corrige isso todo dia.

Configurar a medição

Configurar o GA4 Configurar o GA4 para medir lead e venda é montar quatro camadas nesta ordem: a propriedade, com moeda em reais e um fluxo de dado…
Google Tag Manager O Google Tag Manager (GTM) é o gerenciador de tags gratuito do Google. Você instala dois trechos de código no site uma vez e, dali…
Google Search Console O Google Search Console é o painel gratuito em que o Google mostra como ele enxerga o seu site: quais buscas geram impressão e cli…
Modo de consentimento No Brasil, a LGPD exige uma base legal para cada tratamento de dado pessoal. Para cookies de publicidade, o guia da ANPD aponta o…

Anúncios que medem venda

Do site ao CRM

Quando o número não bate

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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duração	Descrição
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_YLF9KKXQGN	2 years	This cookie is installed by Google Analytics.
_gat_UA-48945229-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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_hjid	1 year	This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Necessários

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duração	Descrição
__rd_experiment_version	session	No description available.
__trf.src	1 year	No description available.
_rd_wa_first_session.f322	30 minutes	No description
_rd_wa_id.f322	2 years	No description
_rd_wa_ses.f322	30 minutes	No description
_rdtrk	9 years 1 month 20 days 1 hour	No description available.
AnalyticsSyncHistory	1 month	No description
li_gc	2 years	No description
rdtrk	1 year	No description available.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duração	Descrição
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
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Functional

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Cookie	Duração	Descrição
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.